Today, Micromax is a brand name and the credit for this goes to the company itself. In the war of competition and battle for supremacy, it has left no stones upturned. In October 2013, the company launched the brand new Canvas Turbo A250 in the backdrop of a high level marketing campaign. The question -- Would it be successful in convincing and influencing the consumers to love this product? Now, the result is in front of everyone's eye. Yes! This product of the company not only a big hit, but successful catching attention of the buyers. Let's take a close look inside why this product doing such a wonderful business.
Looks
The first casual look of the Canvas Turbo reminds of Canvas Doodle 2 especially its design and shape. The front panel and the back resemble the Doodle 2 to a greater extent. To be precise, the round edges of the panel, placing of the camera, placing of the speakers and the front button resembles the Doodle 2. However, the device is lighter than Canvas Doodle and weighs 150 grams only. Another unique thing about the device is that it has an aluminum body than the traditional plastic body. The face or the front side of the device has a 5 inch full HD display with 443 per pixel density. All these speak volumes about appearance of the handset. The level of color and sharpness are noteworthy.
Hardware

Software
It has the Android 4.2.1 jelly bean software, lock screen widget and the option to launch the camera quickly from the lock screen. Like any other Micromax smartphones on the hood, it comes along with a range of apps together with the Micromax apps. Some of the on board noteworthy apps are Google apps, Playbooks, YouTube, Google Play, M Live, M Unlock, etc.
Multimedia
The camera stands out and deserves special mention because it shoots clear pictures in different modes. It loaded with a 13 megapixel rear camera ( the best so far in a Micromax handset) and 5 megapixel of front camera. The flash feature is also in the good effect with the rear camera. The music player is decent and could play different audio formats. The audio produces good quality output and the loudspeaker feature is good. Moreover, the FM Radio has the recording songs feature. The video player too supports several formats.
Connectivity, battery, price and color
Like most of the Smartphones today, it has the 3G connectivity. It has Wi-Fi connectivity with the settings option, GPS and the FM radio. It supports Bluetooth connectivity as it has the Bluetooth version 4. There is also the option to connect with a suitable micro USB .It runs on the Li-ion 2000 mAh. The device supports seven hours talk time and 105 hours of standing time. It is available in the Midnight Blue and Pristine White color. The price of this featured handset is RS 19,500.
Device Box Contents
The new Micromax Turbo Box comes with the following:
- The handset (Micromax Canvas Turbo A250)
- A Micro USB cable
- Sim ejector tool
- A user manual & warranty handbook
- USB port charger
- Pair of ear-buds for headsets
- Ear headset with mic
Performance
No doubt, it brings in a good user experience and people love using it. Since, it is available within RS 20,000, it is a good phone to use within that price range. Though a consumer has the option to pick Lenovo P780 or a Canvas Doodle available within that price range but they would not mind picking this new device which shows so much promise of performance. A better battery could have added to the charm but none the less it is a device of great build with a touch of class. It would need at least one charge everyday to keep going.
Conclusion
It is a handset that delivers to the end consumers. The display and style add a tinge to its class. Overall, a great build handset with good camera, audio output and decent performance. The downside is that the inbuilt memory is not up to the mark and there is neither the external memory expandable option. Moreover, the battery life does not seem that promising. The decent hardware, styling and performance may lure the consumers to have the device in their wallet. Considering the price it is available indeed it is not at all a bad buy. Today, Micromax is a brand name and the credit for this goes to the company itself. In the war of competition and battle for supremacy, it has left no stones upturned. In October 2013, the company launched the brand new Canvas Turbo A250 in the backdrop of a high level marketing campaign. The question -- Would it be successful in convincing and influencing the consumers to love this product? Now, the result is in front of everyone's eye. Yes! This product of the company not only a big hit, but successful catching attention of the buyers. Let's take a close look inside why this product doing such a wonderful business.
Looks
The first casual look of the Canvas Turbo reminds of Canvas Doodle 2 especially its design and shape. The front panel and the back resemble the Doodle 2 to a greater extent. To be precise, the round edges of the panel, placing of the camera, placing of the speakers and the front button resembles the Doodle 2. However, the device is lighter than Canvas Doodle and weighs 150 grams only. Another unique thing about the device is that it has an aluminum body than the traditional plastic body. The face or the front side of the device has a 5 inch full HD display with 443 per pixel density. All these speak volumes about appearance of the handset. The level of color and sharpness are noteworthy.
Hardware
If I have to rate the hardware features of the device with stars, I would not mind giving it a four star out of five. The two valid and authentic reasons to prove the rating are as follow. First, because the device runs on 1.5 GHz Mediatek quad-core processor with 2 GB Ram. It handles HD games, movies with ease and great for multitasking. Secondly, The touch screen feature is sensitive and elegant. However, the internal storage of 12.47 seems less appealing because one may feel the urge of storing more games and movies. The battery does not look too promising and may run out easily after a few extended hours of usage.
Software
It has the Android 4.2.1 jelly bean software, lock screen widget and the option to launch the camera quickly from the lock screen. Like any other Micromax smartphones on the hood, it comes along with a range of apps together with the Micromax apps. Some of the on board noteworthy apps are Google apps, Playbooks, YouTube, Google Play, M Live, M Unlock, etc.
Multimedia
The camera stands out and deserves special mention because it shoots clear pictures in different modes. It loaded with a 13 megapixel rear camera ( the best so far in a Micromax handset) and 5 megapixel of front camera. The flash feature is also in the good effect with the rear camera. The music player is decent and could play different audio formats. The audio produces good quality output and the loudspeaker feature is good. Moreover, the FM Radio has the recording songs feature. The video player too supports several formats.
Connectivity, battery, price and color
Like most of the Smartphones today, it has the 3G connectivity. It has Wi-Fi connectivity with the settings option, GPS and the FM radio. It supports Bluetooth connectivity as it has the Bluetooth version 4. There is also the option to connect with a suitable micro USB .It runs on the Li-ion 2000 mAh. The device supports seven hours talk time and 105 hours of standing time. It is available in the Midnight Blue and Pristine White color. The price of this featured handset is RS 19,500.
Device Box Contents
The new Micromax Turbo Box comes with the following:
- The handset (Micromax Canvas Turbo A250)
- A Micro USB cable
- Sim ejector tool
- A user manual & warranty handbook
- USB port charger
- Pair of ear-buds for headsets
- Ear headset with mic
Performance
No doubt, it brings in a good user experience and people love using it. Since, it is available within RS 20,000, it is a good phone to use within that price range. Though a consumer has the option to pick Lenovo P780 or a Canvas Doodle available within that price range but they would not mind picking this new device which shows so much promise of performance. A better battery could have added to the charm but none the less it is a device of great build with a touch of class. It would need at least one charge everyday to keep going.
Conclusion
It is a handset that delivers to the end consumers. The display and style add a tinge to its class. Overall, a great build handset with good camera, audio output and decent performance. The downside is that the inbuilt memory is not up to the mark and there is neither the external memory expandable option. Moreover, the battery life does not seem that promising. The decent hardware, styling and performance may lure the consumers to have the device in their wallet. Considering the price it is available indeed it is not at all a bad buy.